3 hotels resorts successfully using Facebook to engage fans
Large hotel chains may gain page likes on Facebook by virtue of size and brand recognition, but as all marketers know, keeping fans engaged on an ongoing basis is another matter entirely. Here’s a look...
View ArticleIs KLM’s new social map using social media for more than marketing?
KLM has launched a new social tool – Must See Map – where you can create a personalised map for where you are visiting, which includes tips and recommendations from your friends. KLM will then send you...
View ArticleAlmost half of travellers are influenced by travel providers’ content
Really interesting inforgraphic posted on Wallblog.co.uk yesterday, with some fascinating facts that travel marketers should take notice of. If you’re a travel company – a hotel group, a tour operator...
View Article5 steps to joining ‘The World’s Biggest Social Media Team’
Tourism Australia has put together a very informative presentation on their social media strategy that’s well worth a read. I particulary like their focus on making their advocates the hero – it fits...
View ArticleWhy travel companies shouldn’t ‘junk up their Facebook pages with casual...
An interesting article on Summit Daily earlier this week: ‘social media giants eying up a piece of travel industry’s pie’. The articles discusses how Google and Facebook are heavily targeting the...
View ArticleIs social media killing the postcard
Has social media killed the old holiday favourite the postcard? And if it has, is this a loss – or can the social web offer something better in its place? According to an article in Female First today,...
View ArticleTravel operators are also benefitting from to the positive effects of social...
Bookings and leads coming directly from social media are increasing massively for travel companies in 2013 – and travel operators aren’t immune to the positive effectos of this shift in customer...
View ArticleSocial media for hotels is more than just Facebook and Twitter
The tools of social media, such as Facebook or Twitter, are just that – tools. They cannot equip your hotel with the skills, processes and culture required to have a meaningful or useful dialogue that...
View Article9 ways to manage multiple hotel Facebook pages
A common question for larger hotel groups is whether to have a single brand Facebook page or a Facebook page for each individual hotel. There are advantages and disadvantages to both but if you decide...
View Article5 ways travel bloggers add value to brands
Qube held one of its regular roundtable discussions with leading travel bloggers last week at the Charlotte Street Hotel in London. Some key points that came out of the discussion included: One of the...
View ArticleBoosting your luxury hotel with social media
A recent study confirms what we already know: a luxury hotel chain with a potent social media strategy can win custom over others. If you want to boost your luxury hotel with social media, you might be...
View ArticleMarriott reinvents marketing of luxury hotels with Travel Brilliantly campaign
Marriott has just reinvented itself and perhaps the marketing of luxury hotels. The new Travel Brilliantly campaign and website is launched in tandem with a new younger-looking logo, a shortened brand...
View ArticleIs KLM’s new social map using social media for more than marketing?
KLM has launched a new social tool – Must See Map – where you can create a personalised map for where you are visiting, which includes tips and recommendations from your friends. KLM will then send...
View Article5 steps to joining ‘The World’s Biggest Social Media Team’
Tourism Australia has put together a very informative presentation on their social media strategy that’s well worth a read. I particulary like their focus on making their advocates the hero – it fits...
View ArticleWhy travel companies shouldn’t ‘junk up their Facebook pages with casual...
An interesting article on Summit Daily earlier this week: ‘social media giants eying up a piece of travel industry’s pie’. The articles discusses how Google and Facebook are heavily targeting the...
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Is social media killing the postcard
Has social media killed the old holiday favourite the postcard? And if it has, is this a loss – or can the social web offer something better in its place? According to an article in Female First today,...
View ArticleTravel operators are also benefitting from to the positive effects of social...
Bookings and leads coming directly from social media are increasing massively for travel companies in 2013 – and travel operators aren’t immune to the positive effectos of this shift in customer...
View ArticleClik here to view.
Twitter frenzy over Delta Airlines #DAL99 – hijacking, UK terrorist threat or...
We recently published an article about how agility is the key to modern digital marketing – and the need for brands to respond speedily and creatively as the need arises. Today (Wednesday 7 August),...
View ArticleHotels with inspiring social media stories #1: Pfister Hotel
There are some inspiring social media stories out there, so we thought we’d do a round up of some of the hotels and hotel chains who are ‘doing it right’ on the social web. First up is the Pfister...
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